News

June 2001

The Lord of the Rings book orders have tripled since 1999.

The movie isn't out until December, but all it took was 90 seconds of coming attractions, new book covers and some help from Harry Potter, and sales of J.R.R. Tolkien's The Lord of the Rings are soaring.

Del Rey reports shipping 1.7 million copies of Tolkien's books since last June -- tripling the total from two years earlier.

''I've never seen anything like it, six months before a movie,'' says Liang, who handled book tie-ins for Star Wars and Jurassic Park. ''By October, who knows how big it will be?''
http://www.usatoday.com/usatonline/20010628/3439995s.htm


Take a Lord of the Rings Online Course!
Want to get ready for The Fellowship of the Ring? Barnes and Noble is offering an online course on Tolkien and the mythology of The Lord of the Rings.
http://www.bnuniversity.com/Classroom/OfferingMenu/1,2666,25015_25266_,00.html


Ian McKellen updates his E-Post column
Lord of the Rings actor Ian McKellen has updated his official website with answers to fans emailed questions. Check it out!
http://www.mckellen.com/epost/l010628.htm


JVC to be the Exclusive Electronics Partner for LOTR
Wayne, NJ (June 28, 2001) - JVC, one of the world's leading developers and manufacturers of sophisticated audio, video and related software products, today announced that it is partnering with New Line Cinema to establish a comprehensive co-branded marketing program. The partnership will cross-promote JVC consumer video products with the theatrical and home video releases of "The Lord of the Rings" motion pictures, and casts JVC as the exclusive electronics sponsor of the highly anticipated epic adventure trilogy.

The three year deal, with an estimated value of over $40 million in advertising and promotions, kicks off in September and represents a major initiative from the JVC Consumer Video Division and New Line Cinema that will encompass print, radio, and TV outlets. The initial stages of the campaign will kick-off with the unveiling of a JVC Times Square billboard. JVC and New Line Cinema will also collaborate to create additional sweepstakes, bounce back, and bundling opportunities.
http://www.newline.com/press/2001/press_jvc.html


Entertainment Weekly has published their annual 'It Issue' this week, and announced that the actors of the Hobbits in our upcoming trilogy, The Lord of the Rings are definitely 'It'! Check out this great article on Elijah Wood (Frodo), Sean Astin (Sam), Dominic Monaghan (Merry) and Billy Boyd (Pippin). Online and on newsstands.
http://www.ew.com/ew/itlist/2001/5.html


E! Online's June Force of Hobbit
John Forde explores the world of Middle-earth as depicted by the rugged and beautiful landscape of New Zealand. Interviews with the locations department of the LOTR production show fans how the country was transformed for the Trilogy.
http://www.eonline.com/Features/Specials/Lordrings/Location/010601.html


LOTR and Burger King
New Line Cinema has signed a groundbreaking agreement with fast-food giant Burger King Corporation to launch an unprecedented worldwide promotional program supporting the December 19, 2001 debut of the epic adventure trilogy The Lord of the Rings. The partnership was announced today by Rolf Mittweg, President and Chief Operating Officer of Worldwide Distribution and Marketing for New Line Cinema, and Richard Taylor, Vice President, USA Marketing for Burger King Corporation. The deal represents the single largest promotional arrangement New Line has ever reached with a strategic partner, and one of the largest programs ever launched by Burger King Corporation. This program will span more than 10,000 restaurant locations worldwide and parallel all of the groundbreaking elements of the movie itself. The pact between the two companies will also be integrated with the potential to expand beyond the traditional theatrical window of the movie.


Ian McKellen Grey Book Updates
The actor of Gandalf in the trilogy of movies answers recent fan emails in his E-Post section of his official website.
http://www.mckellen.com/epost/l010605.htm


New Cannes Event Video Footage
See footage from the Cannes party and exclusive interviews with the cast and director for The Lord of the Rings!
Click here to view.


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© 2002 New Line Productions, Inc. ™ The Saul Zaentz Company d/b/a Tolkien Enterprises under license to New Line Productions, Inc. All Rights Reserved.