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September 2002
Main Two Towers Theatrical Trailer to Debut on America Online
In anticipation of the December 18 release of the central film in
Peter Jackson's epic trilogy, The Lord of the Rings: The Two Towers,
New Line Cinema will debut the film's main theatrical trailer at
12:01AM, Monday, September 30, exclusively on America Online
worldwide.
America Online users will be the first to glimpse the trailer by logging
onto AOL Keyword: Lord of the Rings. Available exclusively for 24 hours
on AOL, the trailer will be live at the official site at midnight
Monday.
"We are tremendously energized by the passion and dedication of the
online community that have been such an important component of the
worldwide phenomenon surrounding The Lord of the Rings trilogy," said
Rolf Mittweg and Russell Schwartz, president and chief operating
officer, worldwide distribution and marketing, and president, domestic
theatrical marketing, respectively, for New Line Cinema.
The AOL launch will be accompanied by enriched and upgraded content on
New Line's official website. The official website continues the
journey with the characters from the film with unique companion
content modules that feature exclusive behind the scenes production
videos, downloads and interviews with the cast and crew. A new
interactive map will take users across the plains of Middle-earth to
new locations such as Edoras, Fangorn Forest and Helm's Deep.
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